The University of Under Armour Needs a New Coach

Randy Edsall just didn't cut it.  He didn't cut it from the moment he was announced as the head coach in 2011 and everyone had to Google his name to figure out who he was.  Instead of Mike Leach locking players in cramped spaces and running ridiculous offensive spread sets that would turn Byrd Stadium into a track meet facility; we got Randy Edsall.  Edsall was a tepid choice at best, especially when the recently hired Kevin Anderson canned a beloved alumnus to hire a guy whose persona and football style catered to a demographic that was old enough to remember D-Day.  Leach was the choice that moved the needle, but in 2011 Anderson was more concerned with image rather than ticket sales and not thinking about who paid the bills around the University of Maryland's Athletic Department.  With Edsall looking to be on the outs as early as next week, Kevin Plank will be reminding Mr. Anderson that he has a large emotional and financial stake in the hiring of the new coach based on what Under Armour has done for the University of Maryland.

The New York Times puts all of this in perspective in one great article written in August of this year.  Kevin Plank, whether implicitly or explicitly, want Maryland to be Oregon East.  He wants to make his alma mater the athletic Mecca that will attract athletes and innovators in the field of athletics to College Park for decades to come.  He wants Lord Baltimore's coat of arms to be worn around the country so that The University of Maryland will be synonymous with winning in a cool way.  He wants this so long as all of this comes with an Under Armour logo on the side.  He has proven this by putting up $25 million "gift" for the new Cole Field House renovations that will create the premier athletic research and training facility in the country.  The article also states that Under Armour extended their contract with Maryland that pays the University $33 million in cash and apparel, and Plank has been noted to test new apparel out with the Maryland football team.  And then there is this beautiful nugget from the article that explains it all:

Mr. Plank’s influence at Maryland does not extend to the hiring and firing of coaches, according to Maryland and Under Armour officials. But he is not a passive check-writing machine. Mr. Anderson said his interview process, which culminated with his hiring as the athletic director in 2010, included an interview with Mr. Plank.  

This is a nice way of saying that Kevin Plank works behind the scenes.  It is the old adage, "If I'm not in the room to see Kevin Plank or Under Armour involved in the hiring of coaches/development of the athletic budget/recruitment of athletes, then it never really happened, right?"  This is not to say that it actually happens.  I have no proof of that.  But suffice to say that Plank and Under Armour's financial influence within the University of Maryland's Athletic Department has grown exponentially since Edsall's hiring in 2011, and they are expecting returns on their investments that Edsall was not meeting.  Forget the reports that state the players were tuning him out and look to the more important fact that attendance has been going down this year to the tune of 13% lower than last year.  Kevin Plank cannot have another ho-hum pick at head coach and luckily there is one right up I-95.

Chip Kelly.  Everyone says it is crazy, but Kevin Plank should be loading up dump trucks full of money to send to Chip Kelly's house right now.  His hiring would set College Park on fire, and it is not too far fetched to think he may come given a Godfather like package.  His position in Philly is tenuous at best and his reputation was made in the college ranks.  He would not have to move far, and he would be set in a fertile recruiting area with the full backing of the University, Kevin Plank, and Under Armour.  Kelly could also have the chance to prove himself against the likes of fellow spread offense aficionado Urban Meyer and resident Big 10 Golden Boy Jim Harbaugh.  There are downsides to Kelly coming here, and it may cost a pretty penny for him to leave the Eagles, but 2011 showed that the safe hire gets you safe results and Kevin Plank is not shelling out $33 million per year to go 7-6.  It has to be Chip Kelly, if for no other reason than he will electrify the boosters and fan base in a way Randy Edsall never did. Edsall was hired for the University of Maryland's image. Chip Kelly will be hired for one thing and one thing only.  To win for the University of Under Armour.